How Helm Tickets affects SEO

As well as benefiting from Helm Tickets' high ranking on search engines, the backlinks and keywords used in the event embedding tool, will automatically improve your search engine ranking. There are many things you can do to improve your ranking:

Links

Search engines choose rankings based on a variety of factors. One is the number of links within a page. To search engines, links equal quality. Especially when the links lead to high-quality and highly-regarded sites. Therefore, it's useful to use outbound links (links to pages outside of your own) and inbound links (links to your website) to boost your ranking.

Keywords

Search engine ranking also takes into account keywords used on a page. To improve your ranking, research keywords that are specific to your events' niche. Customers are likely to know what they're looking for, so using industry or event specific keywords they'd be familiar with can help to get your page higher in their search results.  

There are plenty of resources out there to help you research appropriate keywords!